Led the execution of social media and email marketing initiatives for Stackers Australia, supporting brand growth and customer engagement across digital channels. The approach focused on creating a cohesive and aspirational visual presence that reflects the brand’s premium positioning within the lifestyle and organisation space.

Across social media, content was strategically planned and designed to showcase product functionality, styling inspiration, and gifting moments, driving both engagement and brand awareness. A consistent visual language and tone of voice were developed to strengthen brand recognition while aligning with campaign and seasonal activity.

In parallel, EDM campaigns were designed and executed to support product launches, promotions, and key retail moments. Each email was crafted with a strong focus on layout, hierarchy, and user experience, ensuring clear communication and optimised click-through performance.

The result is a refined and consistent digital presence that enhances customer engagement, supports conversions, and reinforces Stackers’ premium brand identity across both social and email touchpoints.